Winona Area Chamber of Commerce 2016 Committee Plan
Committee Name: Winona Main Street Steering Committee – 9 members, appointed
Committee Chair: Steve Kovala
Lead Staff: David Bittner
Committee Purpose Statement: The Main Street Steering Committee assures the implementation and monitors the progress of the annual Winona Main Street Plan. The Steering Committee works alongside Chamber staff to implement priorities and takes primary responsibility for program fundraising.  To achieve the goals for revitalizing downtown Winona, the Steering Committee and four subcommittees will create a strong downtown district through heightened community awareness, promotion of activities, preserving local heritage, and pooling local resources.  The Steering Committee will support the work being done by volunteering time within the four subcommittees and will use the organization’s mission and vision as a guide.
Steering Committee Goals: 2016-2020

  • Winona Main Street supports development in our historic downtown district.  Goal is to exceed $40 Million in private and public investment in our downtown district. We fully support the Opportunity Winona effort and offer all available resources to aid in large scale development or re-development projects as needed.
  • Winona Main Street supports appropriate and quality development of diverse downtown housing and hotel options.      
  • Winona Main Street supports the City of Winona in their efforts to develop a cohesive zoning ordinance with thoughtful design standards to retain our history and promote our downtown district as a unique regional destination.  We fully support the City of Winona’s pursuit of adopting the new ordinance by 2017.
  • Winona Main Street supports business growth in our downtown.  Our goal is to provide support to a minimum of 20 new, expanded, or relocated downtown businesses by 2020.
  • Winona Main Street identifies downtown Winona as a destination for residents and tourists.  We will continue to support downtown events that draw visitors to the area annually and we will exceed 15,000 visitors to downtown with Main Street organized events.
  • Winona Main Street supports investment in the arts including a formation of an arts district.  This includes examples like the City's commitment to maintaining historic art structures like the Masonic Temple to move it towards the purpose of hosting performance arts for the community.
Additional 2016 Committee Goals:
  • Recruit Manufacturing representative & maintain all 9 members on Steering Committee.
  • Explore and build on various partnership opportunities with organizations that promote downtown events.  Live Well Winona, River Arts Alliance, Winona Rotary Club, HBC, etc.
  • Coordinate efforts to help downtown businesses create a downtown district and promote activities as a district.
  • Add 3-5 consistent volunteers on each of the 4 main Sub-Committees.
    • Expand on success of Volunteer & Friend Social
  • Increase community awareness of Main Street/downtown & Grow Engagement
    • Social Media
      • Grow Facebook to 1000 likes
      • Grow Instagram to over 200 followers
      • Grow Twitter Followers to 350
    • Increase Downtown App downloads to 1,000.
2016 Budget Considerations:
  • Grow Friends of Main Street to 90
  • Grow Personal Friends of Main Street to 25
  • New promotions/events will be at least revenue neutral.
Sub Committee Goals and Projects 2016
  • Building and Streetscape Design
    • Spring Spruce Up/Fall Cleaning (spring and Fall)
    • Downtown Holiday Decorations – Partnership with HBC (week before Thanksgiving)
    • Continue Implementation of Downtown Streetscape Plan (ongoing)
    • Continue to build awareness of Design Renderings (June)
    • Continue & increase Downtown Investment Awards nominations (May)
    • Support city staff in zoning ordinance update and help promote (through 2017)
  • Business Retention and Expansion
    • 2-3 new restaurants started or planned
    • 2-3 new Retail stores in prime locations started or planned
    • Support Property owners considering middle to high end housing units in downtown
    • Support hotel developers considering building a hotel in downtown
    • Support city staff in zoning ordinance update and help promote (through 2017)
    • Support artists through Made In Winona program
  • District Promotions
    • 1st Quarter Promotion (Feb/Mar/Apr)
    • Sweet Stroll (July)
    • Small Business Weekend (Friday and Saturday) (Nov)
    • Holiday Window Walk (Nov-Dec)
    • Downtown Deal of the Week
    • Explore partnership with Light Up Winona
  • Organization
    • Touch-A-Truck Fundraiser (May)
    • Music & BBQ Event (Sept)
    • Progressive Dinner Fundraiser (Oct/Nov)
    • Increase volunteer base
    • Friends of Main Street drive
    • Public Relations
    Winona Main Street Mission Statement
    Guided by the Main Street 4 Point Approach the Winona Main Street Program is committed to Historic Downtown Winona being the heart of our community and region, a vibrant hub of commerce, arts and culture, recreation and residential life.
    Winona Main Street Vision Statement
    To create a downtown where people want to be.